Where digital marketing meets cloud.
The are multiple Cloud Computing providers with Amazon being the leader with it’s AWS or Amazon Web Services Cloud Computing platform. Placing second is Microsoft, with it’s Azure Cloud Computing platform and in third place is a combination of Google, Alibaba, IBM and Oracle.

What really is cloud computing?  Think of it simply as renting your own Data Center or Computer Room, with the power systems, fire suppression, disaster recovery, disk storage and redundant backup systems.  My goal here is to use this platform to test cloud computing concepts, primarily using AWS, since they are the leader in the industry but also because they present the most opportunity, which I will delve into later.

I believe a winning combination of digital marketing using the emerging cloud computing platforms, combined with Artificial Intelligence, makes for a fault tolerant (in terms of search results) end user experience.

What is Cloud Computing?

As described by Amazon Web Services (AWS), “Cloud computing is the on-demand delivery of compute power, database storage, applications, and other IT resources through a cloud services platform via the internet with pay-as-you-go pricing.” Terms such as SaaS (Software as a Service), IaaS (Infrastructure as a Service) and PaaS (Platform as a Service).

What is Marketing?

This is described as marketing or advertising in the digital or online space. These include SEO (Search Engine Optimization), SEM (Search Engine Marketing or PPC (Pay Per Click) and Email Marketing. The expertise demonstrated on this digital portal shows how Cloud Computing enhances a business entity’s digital footprint and vice versa.

Hi… I’m Dallas Plummer.
I am a digital marketing strategist and a budding AWS Cloud Computing Architect. Some of my peers call me an informationalist, that is, I can find information about pretty much anything from multiple sources: World Wide Web, government archives, museums or ancestral archives and information.

I started out from high school by becoming a self taught computer technical support specialist in the age of industrial data centers in the financial and healthcare industries. As an aside, I started playing and coaching football, which lead me to create a high school sports website in 1999.

With prior experience in sports video optimization and local news editing, I have honed my skill-set in SEO, SEM, Email Marketing and all things digital marketing. Let’s see how Cloud and Digital Marketing play together.

What’s Happening

360 Degree Videos and 360 Degree Photos

Using 360 degree videos and 360 degree photos in your website and digital marketing campaigns, will boost your websites' search engine visibility. Not just because its a form of digital media but it is newer and more engaging media, which visitors to your website are...

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Is Amazon Really Taking Over the World?

Time and time again, when I explain to people what cloud computing is and reference Amazon Web Services, I hear the refrain, "Amazon is taking over the world". Really.  This is irritating not just because it isn't true but if you are going to make such a statement,...

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On The Road To AWS re: Invent 2018

I've been studying for various AWS certifications including the AWS Cloud Practitioner and now AWS Solutions Architect Associate exams. What keeps popping up, is the AWS re: Invent 2018 event in Las Vegas from November 26, 2018 to November 30, 2018. In speaking to the...

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